Google is constantly experimenting with its search engine to determine the most profitable methods of providing both relevant organic search results and profitable PPC ads. Those working in SEO can certainly learn a great deal from keeping close tabs on any changes to SERPS in terms of what types of ads are running or who is advertising for certain keywords. Anyone working in search can be sure that all of the different changes that have taken place over the last few years have took place for a reason and were thoroughly A/B tested to measure up against conversion goals before being permanently implemented. Continue reading
Tag Archives: Google
Improve On SEO by Investing More
Four reasons why you should spend that money
The penguin update now having the greatest impact on small business websites is one of the interesting changes made by Google this year. After so much speculation, Google has made the right move to introduce panda softening which in turn has boosted webmasters traffic in August. It comes as a bit of surprise considering that a lot of websites faced a dip in their rankings. Continue reading
Why Is Ranking High So Important?
SEO is the way in which your website can rank higher on the results pages for certain keywords and without it you are doomed to sink into Internet obscurity. The question now is, why is ranking so important no matter the phrase or keywords?
How To Get Traffic To Your Website
Good and efficient SEO tips on how to increase Google page rank are undoubtedly useful in drawing attention to a business. In order to improve search engine ranking on Google, usage of a specific set of tools and execution of certain strategies is always handy.  Continue reading
Absolute & Relative Links How Do They Rank?
The question for this article is whether or not you should use “absolute url’s” or “relative url’s”? Not only that, this article researches whether or not Google ranks these methods differently. Continue reading