RSS, or Really Simple Syndication, is an open standard based on XML that gathers and distributes web based information and updates in an organized fashion. Website owners typically attach RSS feeds to web content on their websites so users interested in following updates on it can subscribe to them – an orange square with broadcast motifs on top usually indicates whether there’s an option available to subscribe if a website offers this.
RSS feed has quickly become a pivotal component of SEO as it works on the principle that search engine spiders value quality content regularly updated. SEO consulting companies invest heavily in researching this subject area.
RSS is an affordable and straightforward way to promote your website and its content, attracting loyal visitors eager for what’s new on it. There are various uses for RSS, but generally speaking it should be applied when dealing with content that changes frequently or requires updates – anything dynamic or dynamically changed could benefit from linking an RSS feed.
RSS feeds also benefit search engines like Google by including a “freshness factor” in their algorithm, giving priority to websites with frequently updated content that have an RSS feed on them. Thus, Google indexes such sites more quickly.
RSS feeds offer website owners and developers incredible SEO potential. By regularly publishing high-quality content with multiple subscriptions to your RSS feed, the chances of reaching the top of Google search results listings become greater. In addition, RSS feeds drive additional visitors back to your website via their subscribed visitors coming back for updates of content; higher Page Rank; improved authority…all this contributes generously towards fulfilling SEO efforts.
RSS Feeds can form the core of a strategy to take your websites content to web users who may otherwise remain unaware of your existence. Simply add RSS feeds to relevant items on your website that might interest visitors and website owners alike, and the presence of such feeds plays a powerful and necessary role for SEO strategies.