RSS stands for Rich Site Summary (often referred to Really Simple Syndication). It`s a defined standard based on XML with the main purpose of gathering and delivering information and updates of web based content. Website owners attach RSS feed to contents on their website to which, later, web users, if interested to follow updates on this content, can subscribe to feeds. Nowadays a great number of websites offer RSS feed subscription. Whether a website offers the option for subscription can be easily identified as an orange square with a broadcast motif, usually on the top of the web page.
RSS feed has established itself as an essential component of SEO as it functions on the basic SEO concept of quality content which is being regularly updated. Quality content is becoming so important for search engine spiders and is being heavily researched by SEO consulting companies
RSS is free and provides a simple way to promote your website and its content. In addition, using RSS feeds to your website is very likely to bring you some loyal visitors, who are hungry for your website`s content. There are numerous ways in which RSS can be applied but essentially any content that is relatively dynamic and subject to change or update can be linked to RSS feed.
Moreover on the pluses of RSS feeds, some search engines like Google have included a ‘freshness factor’ in their search algorithm. This means that the most recently updated websites are given a listing priority to less recently updated ones. So, if you have included RSS feed on your website and your content is subject to frequent updates, then Google indexes your site more frequently.
To website owners and developers the SEO opportunities which the RSS feeds give are endless. With quality content which is being frequently updated and the presence of many subscriptions for your website`s RSS feed, you are for sure to reach the top of the Google search results listing. RSS feeds generate more traffic to your website as your subscribed visitors will be coming back for your website`s updated content. More visitors generate more traffic; higher Page Rank; better authority…all this generously responds to your SEO efforts.
RSS feeds can be used as a foundation of your strategy to take your website`s content out to web users who might not otherwise be aware of your website. Simply add RSS feeds to specific contents on your website; such that can be potentially interesting for many people and website owners. Let your RSS feed content be informative, dynamic and qualitative. The availability of RSS feeds to your best content offers an inevitable and powerful role regarding your SEO strategy.