Even if you’ve been involved in SEO for quite some time, you may not feel prepared to gauge the speed at which things have changed over the last few years simply because you’ve been too busy. However, by taking a look back, you can both gain an idea of how quickly old SEO ideas have lost their sway in the past and how quickly things will be likely to change in the future.
By looking to recent studies conducted by Rand Fishkin in 2005, you can gain an idea of the changes and developments that have come out over the past eight years. Looking back over such data is not just about whimsical nostalgia; it’s important for your SEO savvy and knowledge to understand how things change in your industry.
Studying SEO’s history- however short it might be- is a prodigious task. Every single year has led to the compilation of mountains of data, and it’s not easy to concisely summarize all of this data into readily usable and accurately interpreted information. The task certainly requires the experience of someone with as much knowledge and familiarity with the world of SEO as Fishkin has acquired over the years.
SEO developments over the last few years can be summarized as follows. In the period between 2005 and 2007, the most significant site aspects that led to a good ranking were title tags, appropriate use of keywords, spamming via keywords, and having a focused, primary subject that a site centers around. Later in this period, attention was drawn to a site’s age and the use of different keywords in the text on a site.
Strong distinctions can be seen in SEO factors from the period 2009 through 2013. Emphasis began to be placed more on external links directing toward a site and the trustworthiness of a domain. Also, diversity of links began to be seen as an important factor in determining site rank.
Throughout both periods mentioned, there have been a variety of other factors growing in SEO significance including authority metrics, link-based features on the page level, and social media. It has to be admitted that, when closely observed, SEO has changed rapidly and should be expected to continue to change rapidly. However, the future of SEO still remains very hard to predict, and it’s even possible that things might normalize as search engine’s perfect their algorithms to the point that new changes are unnecessary and SEO experts develop their techniques to the point that something of an equilibrium comes about between optimizers and search engine creators.
The best way to ensure some level of success nowadays is to stay on top of things and to always keep several “irons on the fire” so to speak by anticipating changes with experimental techniques meant to keep one on the cutting edge of search.
About the Author
Kate Baker is a writer specializing in SEO and online marketing topics. Recently, she has also been delving into the finance niche through her collaboration with a financial services and fast loans provider. When she is not busy working, Kate enjoys vacationing in the Adirondacks, where she enjoys skiing and hiking.