 |
Whether you’re an online clothing retailer, an independent bricks and mortar only clothing store, or operate under an omni-channel marketing approach, social media can help when strategically planned and tactically implemented. It’s not just a tool for the biggest brands out their, often the big brands neglect what makes social media a success, the personal interaction and fun nature that followers love. Lets take a look at some simple practices that can help put you on the map
Build it and they will come
As discussed above, it doesn’t matter if you’re business model operates online, offline or both. Using Facebook can drive followers to your store presence, whether this is the store website or the store itself.
The about section is instantly visible when a visitor clicks onto your page. Use this space to feature the most relevant information out of the following:
What your business is about
Website
Address
Phone Number
Contact e-mail
Opening / Closing times
Workwear e-commerce retailer Workwear Express, who have supplied numerous marketing companies with promotional clothing, utilises their Facebook about space effectively with the following information.
Leading supplier of workwear & custom printed apparel.
http://www.workwearexpress.com – Browse Our Range
0800 028 5867 – Speak To a Member Of The Team
Short snappy, straight to the point and useful information. However an e-mail address may be more appropriate to your business, or perhaps the physical address. Chose what is best for you, and fill this section in.
Competitions
Social media makes so many promises, however when first opening a Facebook page, its hard to see where your ROI will come from when you have only a handful of fans, and no body commenting or liking your content. A simple way to grow your following is to run relevant, quality competitions for those who engage with your content and page.
How can this work for you?
How about giving away this Summers hottest dress – for free! Make followers like and share your page, along with posts about winning the dress to spread the word. Each time someone likes or shares your posts, it is visible to their friends feed. If the offer is appealing then these new people will follow you.
People will come for the competition, and stay for your great content. Which brings us to our next point.
Content
The term “content†gets thrown around a lot in the SEO world. However great Facebook speaks for itself in regards to growing a fan base. Its not easy to create great content (if it was, everyone would do it) but it sure if the most effective, and best recommended practice to get quality Facebook fans.
So what constitutes as content you may be asking? This can range from;
Articles
Pictures
Videos
Promotions
All easily sharable on Facebook. Pictures generally garner the highest engagement rate of all post types. So what types of pictures can you post on your Facebook page? This should be simple. Stock, fashion trends, designs, celebrities. All are visually appealing, all will appeal to your fan base and all will be relevant to your business, meaning your likes will be quality likes (no one just after a free ipad).
Along side these pictures, Facebook followers love saving money. Whether you want to brand this as deals, savings, offers, discounts or promotions, people will be pay an interest if they’ve saving money. Get creative. Create great images highlighting savings, whether these are for instore, or online. Post them, and watch as sales increase.
So there you have it, 3 easy, practical and simple points that you can implement into your Facebook strategy. Always remember your customer’s needs and interests, and tailor your strategy to them.