We all speak about conversion yet few look into it. The blogosphere is obsessed with traffic. One reason is that gaining traffic requires less effort. Furthermore, monetizing traffic through ads is fast and easy. Unfortunately, the amount earned through ads is like trickles while leaving the treasure untapped. To gain maximum benefits look into conversion rate.
Increasing conversion rate isn’t perfect science. Therefore, it can be perfected only through trial and error. Thankfully, for most of us, some of the best agencies out there have conducted research throughout their lifetime and provided essential values. In this post, I will be discussing several strategies (not just one) to boost conversion.
Banners/ Button or Text Links:
There is much debate regarding which has the highest Click Through Rate helping in conversion; banner, buttons, or text links. I would like to cite a case study, which was recently conducted at Econsultancy on this topic. The research was conducted on a casino site with traffic especially from England. The site was designed in a way so that text links, buttons, and banners were presented above the fold. This provided equal opportunities for the trio. Here are the results:
Banners- 17% CTR
Text links- 34% CTR
Buttons- 43% CTR
As you can see, buttons received highest CTR.
Social Media Conversion:
Social media is no more a virtual place for entertainment but the right place to boost conversion. Why do you think Social Media Strategists are springing up? Yes, there seems to be high potential in social media marketing. Now, talking about conversion through social media; there seems to be a beaten strategy. The most used and efficient strategy is to reach out people with problem and help solve it. Obviously, you will think how that is possible. Well, the idea is not to sell or pitch your ideas but just help them for the sake of helping. It is similar to authority building through blogs and websites. Once authority is built no matter what, people will buy from you. I knew a certain person who sold merely through his Facebook Fan page and never bothered to have a site. Moreover, other social networks like LinkedIn are perfect for such strategies. Within LinkedIn, there are groups on various topics. People, willing to learn, are always in search of answers. Help them out and soon they will convert and turn loyal buyers.
Standing Out of Crowd:
‘Standing out of Crowd’ is a powerful phrase in marketing. Sadly, it has been misinterpreted leading increase of spam ads, websites, and emails. When someone says to ‘stand out of crowd’, it is evident to be creative than average people. The same applies to internet. Standing out of Crowd implies you build an impressive site, with enticing ads and creative email structure. It is a lot similar to brand building. Yet few marketers out there understand it and resort to cheap ads and spam emails. By Standing out, the crowd gets to see and experience new looks which naturally increases the CTR. Moreover, if you have done everything right then conversion too will increase.
Finally Optimizing Search Engines for Buyers:
People are literally ignorant when it comes to traffic and conversion. They look at analytics, find 300 visitors a day, and wonder why a single conversion did not take place. Let me tell you one thing, there are two sorts of traffic; buyers and surfers. Blind optimization increases just surfers. To gain real buyers out there focus on keywords related to product. These people want to buy a product. Ultimately, you require knowledge on how to conduct proper keyword research.
These are some powerful ways of increasing conversion rather than straining to increase traffic. Of course, there are several other ways to boost conversion rate but it will always require trial and error owing to its dynamic nature.
Therefore, next time someone says to increase traffic, consider the conversion rate for present and then think about increasing traffic. Another way of saying is make the most of what you have. Beula is an Internet Marketer. Currently he blogs on his website dealing with fallopian tube treatment and infertility